Which of the following statements about the SOR model are correct?
a) The SOR model is used to explain and analyze customer behavior.
b) It is a unidirectional model, feedback reactions do not matter.
c) The stimuli can be either external (e.g., advertising or pricing information) or internal (e.g., value system).
d) The «O» in SOR stands for «object», i.e., for the product to be assessed.
Answer:
a) The SOR model is used to explain and analyze customer behavior.
c) The stimuli can be either external (e.g., advertising or pricing information) or internal (e.g., value system).
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