Which of the following statements about the SOR model are correct?
a) Both external and internal inputs (stimuli) are possible in the SOR model.
b) Feedback reactions often play an important role in behavioral-science models such as the SOR model.
c) In the case of behavioral-science models such as the SOR model, the stimuli and the triggered reaction are primarily of interest, while the actual information processing is not analyzed.
d) Marketing instruments perceived by the customer (advertising, price, packaging, etc.) are typical external stimuli in the SOR model.
Answer:
a) Both external and internal inputs (stimuli) are possible in the SOR model.
b) Feedback reactions often play an important role in behavioral-science models such as the SOR model.
d) Marketing instruments perceived by the customer (advertising, price, packaging, etc.) are typical external stimuli in the SOR model.
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