Which of the following statements about innovations are correct?
a) The higher the investment in innovation, the higher the return on innovation.
b) The company's innovation capacity depends, among others, on its core competences.
c) For R&D-intense product innovations, the costs are very high, particularly in the market introduction phase.
d) A business model innovation is a combination of the other strategic directions of impact (product, process & market innovation).
Answer:
b) The company's innovation capacity depends, among others, on its core competences.
d) A business model innovation is a combination of the other strategic directions of impact (product, process & market innovation).
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Marketing
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