Marketing research is best defined as
a) the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
b) a framework for the day-to-day management and structuring of information gathered by marketers.
c) a continuous gathering of data for an organization to make marketing decisions
d) the collecting of data from secondary sources and internal documents.
e) an intuitive process for making decisions based on personal knowledge and experience.
Answer: a
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