An agreement in which one company allows another to use its brand on other products for a fee is called
a. co-branding.
b. brand extension.
c. brand licensing.
d. trademark licensing.
e. cooperative branding.
Answer: c
An agreement in which one company allows another to use its brand on other products for a fee is called
a. co-branding.
b. brand extension.
c. brand licensing.
d. trademark licensing.
e. cooperative branding.
Answer: c