Marketing MCQ Marketing Chapter 12 Brand ___________ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Brand ___________ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Marketing Chapter 12

Brand ___________ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

a. loyalty
b. equity
c. awareness
d. personality
e. quality

Answer: a

Marketing MCQ

Brand ___________ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Brand ___________ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

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