Briefly describe four brand differentiation strategies.
Answer: In addition to product and service differentiation, the four differentiation strategies are:
(1) employee differentiation companies can gain a strong competitive advantage through having better-trained people;
(2) channel differentiation companies can achieve competitive advantage through the way they design their distribution channels' coverage, expertise, and performance;
(3) image differentiation companies can craft powerful, compelling images that appeal to consumers' social and psychological needs; and
(4) services differentiation service company can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers.