Marketing MCQ Marketing Covered during class time, when a company buys a competitor to add a new product to it's portfolio of offerings this is known as ________ aquisitioning.

Covered during class time, when a company buys a competitor to add a new product to it's portfolio of offerings this is known as ________ aquisitioning.

Marketing

Covered during class time, when a company buys a competitor to add a new product to it's portfolio of offerings this is known as ________ aquisitioning.

A. Vertical

B. Crowdsourcing

C. Horizontal

D. Side-stepping

Answer: C. Horizontal

Marketing MCQ

Covered during class time, when a company buys a competitor to add a new product to it's portfolio of offerings this is known as ________ aquisitioning.

Covered during class time, when a company buys a competitor to add a new product to it's portfolio of offerings this is known as ________ aquisitioning.

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