Crazy Jerry's uses bright orange stickers to price all of their product offerings in their retail store. They want consumers to think they are getting everything at a discount because it's tradition in retailing to see discounted merchandise with red, orange or yellow price tags. This kind of pricing is known as ________________________.

Crazy Jerry's uses bright orange stickers to price all of their product offerings in their retail store. They want consumers to think they are getting everything at a discount because it's tradition in retailing to see discounted merchandise with red, orange or yellow price tags. This kind of pricing is known as ________________________.

Crazy Jerry's uses bright orange stickers to price all of their product offerings in their retail store. They want consumers to think they are getting everything at a discount because it's tradition in retailing to see discounted merchandise with red, orange or yellow price tags. This kind of pricing is known as ________________________.


A. Reference pricing
B. Special event pricing
C. Psychological pricing
D. Hue pricing


Answer: C. Psychological pricing


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