Marketing MCQ Marketing Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

Marketing

Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

Answer: TRUE

Marketing MCQ

Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

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