Marketing synergies often come at the expense of product synergies because
-no company can afford to do both at the same time.
-it is easier to change a product than to completely develop a new marketing plan.
-multiple market segments usually require multiple products.
-a single customer segment will likely require a variety of products.
-product synergies are more effective for penetrating a market rather than creating one.
Answer: a single customer segment will likely require a variety of products.