Forms of digital and social media marketing include ______.
A. kiosk marketing, telemarketing and direct-response TV marketing
B. telemarketing, face-to-face selling, and kiosk marketing
C. direct-response TV marketing, telemarketing and direct-mail marketing
D. telemarketing, direct-mail marketing, and catalog marketing
E. online marketing, social media marketing, and mobile marketing
Answer: E. online marketing, social media marketing, and mobile marketing
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Marketing
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?