Marketing MCQ Marketing If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars".

If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars".

Marketing

If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars".

Answer: TRUE

Marketing MCQ

If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars".

If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars".

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