In lecture, the Communication Process was shown. It was discussed that at times, a Promotion Communication can be misunderstood (like in the Energizer Bunny example) by the bulk of consumers. With this example in mind, the main issue that needs correction/elimination according to the process is

In lecture, the Communication Process was shown. It was discussed that at times, a Promotion Communication can be misunderstood (like in the Energizer Bunny example) by the bulk of consumers. With this example in mind, the main issue that needs correction/elimination according to the process is


A. Feedback Timing
B. Noise
C. Media Vehicle Choice
D. Encoding


Answer: D. Encoding


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