Which of the following statements is correct regarding the use of advertising as a promotional tool
A. The cost per exposure of advertising is high.
B. Advertising can reach masses of people only if they are geographically concentrated.
C. Advertising reaches many people slowly.
D. Advertising allows marketers to communicate with buyers in a personal way.
E. Consumers tend to view advertised products as more legitimate.
Answer: E. Consumers tend to view advertised products as more legitimate.