List and briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.

List and briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.



Answer: The five ways are:

(1) independent customer goods and service review forums;

(2) distributor or sales agent feedback sites which are built by the distributors themselves to describe their experience and level of satisfaction on products or services;

(3) combo sites offering customer reviews and expert opinions mainly on financial services and high-tech products that require professional knowledge;

(4) customer complaint sites designed mainly for dissatisfied customers, which allows customers to express their dissatisfaction in certain firms or products; and

(5) public blogs offering personal opinions, reviews, ratings and recommendations on virtually any topic. 


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