How are household patterns anticipated to change over the next few years? What will be the impact of such changes on the demand for different goods?
Answer: By 2010, only one in five U.S. households will consist of married couples with children under the age of 18, the "traditional household." More people are divorcing or separating, choosing not to marry, marrying later, or marrying without the intention to have children. By 2010, childless married couples and empty nesters will constitute the largest household group, followed by single live-alones. Nontraditional households are currently growing more rapidly than traditional ones.
Demand for smaller apartments; inexpensive and smaller appliances, furniture and furnishings; and smaller-size food packages are likely to increase.
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Marketing
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