The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorization in the buyer's life. Name the two families and their impact on buying behaviour.
Answer: The family of orientation consists of parents and siblings. From parents, a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with his or her parents, their influence on behaviour can be significant. A more direct influence on everyday buying behaviour is the family of procreation—namely, one's spouse and children.