The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities, and they
a) affect a marketing manager's decisions and actions by influencing buyers' reactions to the firm's marketing mix.
b) dictate that changes be made to the existing marketing mix despite any negative reactions from customers.
c) make most new products obsolete very quickly so that research and development must continually develop new products.
Answer: a