The Lola Doll is shaping up to be one of the hot toys for the upcoming holiday season. Hasbro, who manufactures the tech-laden doll has decided to offer the toy at a high initial price to recover R & D quickly. This new product pricing strategy is known as ___________________.

The Lola Doll is shaping up to be one of the hot toys for the upcoming holiday season.  Hasbro, who manufactures the tech-laden doll has decided to offer the toy at a high initial price to recover R & D quickly. This new product pricing strategy is known as ___________________.


A. Cost-Recovery Pricing
B. Promotional Pricing
C. Price Skimming
D. Penetration Pricing


Answer: C. Price Skimming


Learn More :

Marketing

Learn More Multiple Choice Question :