To be useful, market segments must rate favourably on five key criteria. What are those criteria?
Answer: To be useful, market segments must be: (1) measurable, (2) substantial, (3) accessible, (4) differentiable, and (5) actionable.
To be useful, market segments must rate favourably on five key criteria. What are those criteria?
Answer: To be useful, market segments must be: (1) measurable, (2) substantial, (3) accessible, (4) differentiable, and (5) actionable.