When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani
A. Brand extension
B. Line extension
C. New brand
D. Licensing
E. Multibranding
Answer: C. New brand
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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