When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ
A. New brand
B. Line extension
C. Brand extension
D. Store brand.
E. Multibrand
Answer: B. Line extension
When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ
A. New brand
B. Line extension
C. Brand extension
D. Store brand.
E. Multibrand
Answer: B. Line extension