When a firm uses a policy of naming each product differently, this strategy is called ___________ branding.
a. brand-extension
b. family
c. differentiated
d. individual
e. new-product
Answer: d
When a firm uses a policy of naming each product differently, this strategy is called ___________ branding.
a. brand-extension
b. family
c. differentiated
d. individual
e. new-product
Answer: d