Which of the following scenarios involves the distribution element of the marketing mix?

Which of the following scenarios involves the distribution element of the marketing mix?


a) Deciding whether or not a certain product should continue to be sold
b) Determining whether an advertising message would be more effective on television or in magazines
c) Choosing between a company jet or the airlines for executive travel
d) Deciding whether or not to have retail outlets in addition to a website
e) Developing a new warranty policy for an existing product


Answer: d


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