Which of the following would be an appropriate strategy during the maturity stage of the product life cycle
A. Use promotional spending to inform consumers and get them to try the product.
B. Produce basic versions of the product and focus on selling to those buyers who are the most ready to buy.
C. Modify the market, product offering and marketing mix.
D. Select products to maintain, harvest or drop.
E. Shift some advertising from building product awareness to building product conviction and purchase.
Answer: C. Modify the market, product offering and marketing mix.
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