By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.

By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.



A) segmented pricing
B) variable pricing
C) flexible pricing
D) cost-plus pricing
E) reference pricing


Answer: A) segmented pricing


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