Companies can pursue any of the following three strategies, called value disciplines, for delivering superior customer value:
A) operational excellence, overall cost leadership, and differentiation
B) customer intimacy, operational excellence, and focus
C) employee relations, product leadership, and overall cost leadership
D) product leadership, customer intimacy, and focus
E) operational excellence, customer intimacy, and product leadership
Answer: E. Operational excellence, customer intimacy, and product leadership