In the handling objections step of the selling process, a salesperson should seek out hidden objections, ask the buyer to clarify objections, treat objections as opportunities to provide more information, and ________.
A) offer the buyer a discount for placing an order early
B) seek to minimize or play down the objections
C) compliment the buyer for bringing the objections up
D) turn the objections into reasons for buying
E) move on to closing the sale
Answer: D) turn the objections into reasons for buying