Marketing MCQ Marketing Management Chapter 7 In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

Marketing Management Chapter 7

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

A) users
B) initiators
C) influencers
D) deciders
E) approvers

Answer: B

Marketing MCQ

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

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