Marketing MCQ Marketing Management Chapter 7 In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

Marketing Management Chapter 7

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

A) approvers
B) buyers
C) initiators
D) gatekeepers
E) deciders

Answer: D

Marketing MCQ

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

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