Intermediaries play an important role in matching ________.
A) dealer with customer
B) supply and demand
C) strategy and product
D) manufacturer to product
E) information and promotion
Answer: B) supply and demand
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Marketing Channels
- Through the use of ________, or "smart tag" technology, a company is able to locate exactly where a product is within the supply chain.
- To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.
- The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.
- The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.
- Which of the following innovations has created opportunities for significant gains in distribution efficiency?
- Which of the following is NOT an area of responsibility for a logistics manager?
- Marketing logistics involves which of the following distribution flows?
- Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?
- If the producer of a strong brand agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line, the result is ________.
- Exclusive territorial agreements are normal in ________.
- Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly, and as long as both parties enter into the agreement ________.
- Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.
- Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?
- A company should think of its intermediaries as both its ________ and ________.
- Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.
- China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.
- It is common for international marketers to ________ their channel strategies for each country in which they do business.
- When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.
- Channel members should be evaluated using all of the following criteria EXCEPT which one?
- When establishing the responsibilities of channel members, the producer establishes a list price, gives a fair set of discounts for intermediaries, and defines each channel member's ________.
- Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?
- Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.
- When a company determines the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.
- When a company is identifying its major channel alternatives, it should consider its choices in terms of types, number, and ________ of intermediaries.
- Which type of product might require a more direct marketing channel to avoid delays and too much handling?