Marketing MCQ Brand Equity Many firms use ________ to supplement traditional focus groups. They study consumers in their everyday habitats at home, at work, at play, or shopping.

Many firms use ________ to supplement traditional focus groups. They study consumers in their everyday habitats at home, at work, at play, or shopping.

Brand Equity

Many firms use ________ to supplement traditional focus groups. They study consumers in their everyday habitats at home, at work, at play, or shopping.

a. ethnography
b. demography
c. geodemography
d. psychographics
e. product profiles

Answer: a. ethnography

Marketing MCQ

Many firms use ________ to supplement traditional focus groups. They study consumers in their everyday habitats at home, at work, at play, or shopping.

Many firms use ________ to supplement traditional focus groups. They study consumers in their everyday habitats at home, at work, at play, or shopping.

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