Most products are established at one of four performance levels: low, average, high or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000 she/he expects the bike to perform to specifications and to have a high _________ meeting the promised specifications.
a. features
b. durability
c. conformance quality
d. performance quality
e. reliability
Answer: d. performance quality