______ prices are the prices that a buyer carries in his or her mind and refers to when looking at a given product.
A) Psychological
B) Reference
C) Promotional
D) Geographical
E) Dynamic
Answer: B) Reference
______ prices are the prices that a buyer carries in his or her mind and refers to when looking at a given product.
A) Psychological
B) Reference
C) Promotional
D) Geographical
E) Dynamic
Answer: B) Reference