The AFLAC duck and Tony the Tiger are examples of ________ used in successful advertising campaigns.
A) slice of life appeals
B) creative endorsements
C) testimonials
D) celebrity spokespeople
E) personality symbols
Answer: E) personality symbols
The AFLAC duck and Tony the Tiger are examples of ________ used in successful advertising campaigns.
A) slice of life appeals
B) creative endorsements
C) testimonials
D) celebrity spokespeople
E) personality symbols
Answer: E) personality symbols