The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?

The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?



A) unaided open-ended
B) un-probed closed-ended
C) scaled-response
D) ad reaction measurement
E) metric, open-ended


Answer: A


Learn More :