The ________ usually leads the other firms in price changes, new product introductions, distribution coverage, and promotion spending.
A) market leader
B) direct leader
C) market challenger
D) target leader
E) market nicher
Answer: A. market leader
The ________ usually leads the other firms in price changes, new product introductions, distribution coverage, and promotion spending.
A) market leader
B) direct leader
C) market challenger
D) target leader
E) market nicher
Answer: A. market leader