To remain number one, leading firms can take any of three actions. First, they can find ways to expand total demand. Second, they can protect their current market share through good defensive and offensive actions. Third, they can ________.

To remain number one, leading firms can take any of three actions. First, they can find ways to expand total demand. Second, they can protect their current market share through good defensive and offensive actions. Third, they can ________.



A) hire and train new employees
B) evaluate current employees
C) run smaller companies out of business, causing them to sell out to larger companies
D) try to expand their market share further, even if market size remains constant
E) shut down current company locations and reopen in highly populated areas


Answer: D. Try to expand their market share further, even if market size remains constant


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