What are the four steps, in order, to designing a customer-driven marketing strategy?
A. Market segmentation, differentiation, positioning, and targeting
B. Positioning, marketing segmentation, mass marketing and targeting
C. Market segmentation, targeting, differentiation and positioning
D. Market alignment, market segmentation, differentiation, and market positioning
E. market recognition, market preference, market targeting, and market insistence
Answer: C. Market segmentation, targeting, differentiation, and positioning