When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.
A) its value proposition
B) share of customer
C) target markets
D) customer variety
E) customer ownership
Answer: B) share of customer
When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.
A) its value proposition
B) share of customer
C) target markets
D) customer variety
E) customer ownership
Answer: B) share of customer