When Burger King targets children, teens, adults, and seniors with different ads and media, it is practising _______ segmentation.

When Burger King targets children, teens, adults, and seniors with different ads and media, it is practising _______ segmentation.

When Burger King targets children, teens, adults, and seniors with different ads and media, it is practising _______ segmentation.



A. Geographic
B. Age and life cycle
C. Psychographic
D. Behavioral
E. Usage rate


Answer: B. Age and life cycle


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