Marketers must be careful to guard against _______ when using age and life cycle segmentation.
A. Underestimating
B. Stereotyping
C. Traditional marketing
D. Cultural bias
E. Gender bias
Answer: B. Stereotyping
Marketers must be careful to guard against _______ when using age and life cycle segmentation.
A. Underestimating
B. Stereotyping
C. Traditional marketing
D. Cultural bias
E. Gender bias
Answer: B. Stereotyping