When a firm uses an established brand to introduce a new product, it is called a(n) ________.
a. sub-brand
b. brand value
c. brand extension
d. brand mix
e. brand posture
Answer: c. brand extension
When a firm uses an established brand to introduce a new product, it is called a(n) ________.
a. sub-brand
b. brand value
c. brand extension
d. brand mix
e. brand posture
Answer: c. brand extension