When firms use symbols, colours, or characters to convey their personalities, they are using ______ differentiation.

When firms use symbols, colours, or characters to convey their personalities, they are using ______ differentiation.

When firms use symbols, colours, or characters to convey their personalities, they are using ______ differentiation.



A. Image
B. People
C. Company
D. Reputation
E. Subliminal


Answer: A. Image


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