When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.

When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.



A) marketing-skimming pricing
B) market-penetration pricing
C) new-product pricing
D) discount pricing
E) promotional allowances


Answer: B) market-penetration pricing


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