When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________.

When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________.

When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________. 



A. Measurable
B. Accessible
C. Substantial
D. Actionable
E. Differentiable

Answer: C. Substantial


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