Marketing MCQ Marketing Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ______.

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ______.

Marketing

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ______.

A. Intermarket segmentation
B. Loyalty segmentation
C. Life-cycle segmentation
D. Targeting segmentation
E. Psychographic segmentation

Answer: A. Intermarket segmentation

Marketing MCQ

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ______.

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ______.

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