Which of the following is NOT an example of the competitive positions or roles that firms play in the target market?
A) market leader
B) market challenger
C) market follower
D) market nicher
E) market provider
Answer: E. Market provider
Which of the following is NOT an example of the competitive positions or roles that firms play in the target market?
A) market leader
B) market challenger
C) market follower
D) market nicher
E) market provider
Answer: E. Market provider