A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits.
A) aesthetic
B) informational
C) bandwagon
D) emotional
E) transformational
Answer: B
A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits.
A) aesthetic
B) informational
C) bandwagon
D) emotional
E) transformational
Answer: B